Episode Pulse

Product

Our large media client wanted to better understand a variety of insights related to TV shows airing across linear TV and OTT/Streaming.

My Role

Oversee the product development from an initial MVP to a full product.

Prioritize feature developments and backlog items for tech sprints
Create mockups & wireframes working with a UI developer to come up with a clear SaaS dashboard that can be scaled to other clients in the future.
Write detailed product requirements
Carry out UAT testing and data validation
Liaise with senior leadership on product status and delivery

Three Workstreams

Data Collection

I had to incorporate a new, “Pulse” survey into our syndicated platform where thousands of surveys are taken per day. The main goal was to develop a flow that would not affect the existing collection but add in the new Pulse module. I worked with stakeholders to develop a flow that would not affect our existing data collection and maintain the overall quality.

Once the flow mockup was complete, I wrote requirements for the tech team to build and insert the survey module into the specific point in the flow. I monitored & analyzed the data to ensure that data collection would remain consistent.

I also wrote requirements for additional features within our survey creation platform to allow surveys to be built quickly and accurately. These enhancements cut down the creation time by over 70%.

Dashboard

The goal was to develop a SaaS dashboard that the client could log into and clearly display data that could also easily be scaled to future clients.

I came up with the mockup and initial designs for the dashboard and I worked with our UI developer to come up with the final design.

Clear show layout grouped by TV network with show meta information
Demographic filters
Word Clouds
Viewer verbatim - opinions about the show they’ve watched

The dashboard is automatically updated each day from survey data collection from the day before.

Additional Features

Time Shifted Viewing:

I wrote requirements to enable the ability for someone to select a TV show that they watched prior to the first 3 days (rather than the previous 24hrs). I mocked up the user journey and ran user acceptance testing to ensure a smooth roll out. I then worked with the team to analyze respondents taking the appropriate Episode Pulse surveys.

Show & Episode Comparison:

A feature requested by the client was to be able to see shows from different networks side by side. Our v1 only enabled episodes within the same show to be compared. With Episode Comparison we built the feature to view shows side by side and also save those groupings, which are easily accessed via a “tray” at the right hand side of the screen.