Ad Snapshots - TV Metrics

Ad Snapshots & TV Metrics

Product

Ad Snapshots - TV Metrics is a major product feature to our B2B SaaS platform. The Ad Snapshots platform allows users to see a library of all TV advertising with ad meta data, ad coding and advanced search capabilities. This update is bringing in our syndicated data to the platform to allow our clients to have a greater understanding of how their advertising is performing.

My Role

Write detailed product requirements
Prioritize feature developments and backlog items for tech sprints
Carry out UAT testing and data validation
Liaise with senior leadership on product status and delivery

Workstreams

Product Enhancement

The main goal to bringing in TV metrics were as follows

Allow users to see their in-flight ad performance on our latest platform
Increase number of users on the platform. Bringing in key data was key to increasing the user adoption. The v1 of the product, while served a purpose being able to give an overall ad library, clients were more interested in knowing how their ads were performing in real time.
Retire our existing legacy product which was slow and outdated and removing the technical debt.

Retirement of Old Platform

The goal of bringing TV Metrics into our new platform was no only to update the current website but to also retire the old platform.

I keep in contact with with current clients and training them on how the new tool works, what features were included, what has changed from the old platform and ensure they’re comfortable in using the new product.

Set up new accounts with appropriate permissioning

Create FAQ documents for the new tool
Conducting product demos to show off the new platform and features
Disabling accounts on the old platform

Future Roadmap

While I can’t go into detail on the future roadmap, I am talking with clients and internal users on what they would like to see next. I do this by:

Keeping an ongoing list of requests.
Ordering them in terms of priority at that present time.
Feedback on current features of how they can be improved.

Screenshots

Here are some screenshots from the product.